Listen for Damilola Taylor

On November the 27th 2000, ten-year old Damilola Taylor was killed following a stabbing in South-East London. The event shocked the whole of Britain and the subsequent quest for justice finally ended in 2006 with manslaughter charges handed out to brothers Ricky and Danny Preddie.

A year after the tragedy, the parents of Damilola helped to set up the Damilola Taylor Trust. The trust is, ‘committed to providing inner-city youths with opportunities to play, learn and live their lives free of fear and violence with optimism in the future where opportunities abound.’

Unfortunately, the trust has recently been experiencing financial difficulty. In September 2014, Damilola’s father Richard made an appeal for financial assistance, revealing that the trust had debts totalling around £53,000. The appeal was seen as a final option in order to try and keep the trust alive.

Thankfully, Listen Fundraising answered the S.O.S call. On the 27th November 2014, the fourteenth anniversary of Damilola’s death, Listen donated £25,000 to the Trust. Although this kind donation has been able to ensure stability for the trust, Listen is not prepared to stop there.

Recognising the need for additional funds to further support the trust, Listen has set the fundraising family a target. With the help of fundraising enthusiasts, Listen hope to raise a further £20,000 by the end of March 2015. If this figure can be reached, then Listen will match the donation with an additional £20,000 of their own.

Speaking about the donation, Richard Taylor said that, ‘Receiving such a gift on the anniversary of the loss of my son, Damilola, makes this generosity even more poignant. In continuing this work in his name, we are determined to make that dream a reality on behalf of all young people who yearn for a life free of fear, and full of opportunity.’

Tony Charalambides added that, ‘We are delighted to be able to help the Damilola Taylor Trust to go on undertaking its vital work through this donation’ and described the fact that the trust could close as a, ‘very sad one.’ Tony went on to say that, ‘By pledging to match fund a further £20,000, we hope to help the Trust find and retain many more donors to its work, and in time lift it out of debt entirely.’

Listen are accepting donations to help them reach their £20,000 target through their JustGiving page. If you wish to donate to this great cause, or simply wish to find out more about the trust and the campaign, please visit their fundraising page.


The Institute of Fundraising Awards

On the 29th January 2015, the Institute of Fundraising host their third annual, ‘Partners in Fundraising Awards.’ (PiFA’s)  The awards return to the Grange St Pauls Hotel in London and will celebrate the achievements and demonstration of innovative fundraising in a number of categories.

Fifteen categories will be contested as the key players in another successful year of fundraising are rewarded. In addition, there will be an award for the, ‘Most Committed Individual to the Sector,’ the winner of which will be named on the evening.

The most feverishly contested award at the ceremony is ‘Most Committed Company to the Sector.’ This year, the voting has been left open to individual Institute of Fundraising members. Those wishing to vote for this award can do so by logging into the Institute of Fundraising website. There is also a brief summary of each short-listed company in order to aid voters in choosing a favourite.

All other award winners will be decided by an expert panel of twelve judges. The panel consists of directors, senior consultants and CEO’s of major charity organisations.

Listen Fundraising have been nominated in the ‘Best Telephone Fundraising Agency’ category for the third consecutive year.  Browse the other nominated organisations and find out more about the awards here.

An inspirational campaign

There have been many innovative, inspiring and ultimately successful fundraising campaigns from history to the modern day. The IWITOT conference celebrates the most powerful and effective charity ideas by asking a group of twenty representatives from different fundraising backgrounds to select a campaign which has inspired them.

Listen Fundraising was represented at the event by managing director Tony Charalambides and by account planner James Nida, who was lucky enough to be chosen as one of the guest speakers. His thoughtful and powerful speech on the UK’s involvement in the African Congress’s Campaign for Freedom pre-1994 election was one of the highlights of the event. Read James’ opinions on the event and why he chose that particular theme in his recent guest blog for Tony Charalambides.

I Wish I’d Thought of That 2014

Recently, Listen was represented at the IWITOT14 conference in London. Keeping with the traditions of the SOFII organised event, twenty fundraising enthusiasts individually presented  how a particular charity campaign had proved an inspiration to them. James Nida, account planner at Listen, spoke of his admiration of the African National Congress fundraising campaign in the run-up to the 1994 election. A short recording of his speech can be seen by clicking on the link below.

Listen Fundraising | Charitable Fundraising Sector

Listen Fundraising work on behalf of various different types of charities throughout the UK. The company has specific experience in fundraising via telephone and SMS texting. Full details of the services offered by Listen Fundraising can be found on the company website . Listen Fundraising has particular expertise in securing legacy pledges. This refers to those situations where an individual agrees to donate a certain amount of money to a charity in his or her will.

Listen Fundraising Listen Fundraising recognises that legacy fundraising is a very specialised niche within the charitable fundraising sector. It is also recognised that legacy pledgers can often be amongst a charity’s most generous supporters. This means that the initial approach of a charity representative needs to be pitched exactly right. Listen Fundraising is aware of the fact that legacy donations can bring benefits to the donor as well as to the charity in question. Once Listen Fundraising has secured a pledge from a potential donor, the charity in question can be almost completely sure that it will be receiving a certain amount of revenue in years to come. The chances of the legacy being revoked are slim. As Listen Fundraising demonstrates, it is very rare for a donor to reverse a decision to make a legacy donation to a charity. There is therefore a marked contrast between a legacy pledge and a monthly Direct Debit arrangement. The problem with Direct Debit arrangements is that the donor can revoke them at any time. If a large number of donors cancel their Direct Debit arrangements in any one period, this can have serious revenue implications for the charity in question.

Listen Fundraising has also identified the fact that a legacy donation can be an attractive option for a potential donor. Such an approach enables an individual to make a contribution to a charity without being faced with an immediate outlay. This method of donating also enables people to pledge much larger amounts than those situations where an immediate payment is requested. Listen Fundraising is aware of the fact that securing legacy donations is not an easy feat. Fundraisers working in this niche need to have a very particular skill set. As Listen Fundraising explains, it takes a certain degree of tact to bring up the whole concept of legacy donations with potential donors. So far, Listen Fundraising has secured over £150million in pledged donations.